@porkys_backyard — Warm funnel cake, sunny skies, and someone to share it with. It really doesn't get better than this.
Instagram · Houston, TX
Social
Impact
Impact
Houston-Focused Organic Reach
2M+ organic local impressions across Houston audiences through community-focused content, storytelling, and creator engagement.
Current Local Reach
2M+
Total organic views
Houston market
Houston market
Core Audience Age
25–44
76% of total audience
Avg. Monthly Reach
65,385
Apr 24 – May 23
+51.8% growth
Reach Breakdown
Views
65,385
Followers
68.9%Non-followers
31.1%
Accounts reached
9,678
+51.8%
Cities of Followers
Rooted in Houston — 44% of all followers are in the city proper, with strong presence across Greater Houston.
Gender of Followers
Female
~68%Male / Other
~32%Age of Followers
13–17
<1%
18–24
~6%
25–34
~36%
35–44
~45%
45–54
~13%
55–64
~4%
65+
~1%
81% aged 25–44 — Houston's most purchase-ready, community-driven demographic.
Content in Action
Brand Collab
Holiday Campaign
Holiday Sessions — Exclusive Christmas setups: Santa's Mansion, snowy scenes & more. Mini, 30-min, and 1-hour slots.
Event Coverage
@hmns Latin Night — Highlights from the biggest party yet: dances, vendors, karaoke, a 360 booth, and nonstop energy.
Brand Collaborations
Event Coverage
Seasonal Campaigns
Community Storytelling
100% Organic